There is a severe labor shortage impacting restaurants and small businesses. Now Hiring and Need Help signs appear on many diner windows, but restaurants remain short-staffed. Because labor shortages affect everything from customer service to profit, fixing this problem is critical. This is one of the many reasons that restaurants are focused on improving employee experiences.
Employee experience is not just a buzzword that gets tossed around by those in Human Resources. It is a critical concept that affects everything from turnover, to sales, to customers. Employee experience is how restaurants influence every worker interaction throughout the employee lifecycle. Employees' perception of onboarding, internal processes, and management impacts productivity and efficiency levels. If restaurants can optimize each of these areas, they can enhance the workplace experience and company culture.
Owners must streamline resource management, incorporate a digital experience, and make sure to review employee feedback. Among other techniques, this will help improve employee experiences. When workers are satisfied, they tend to stay employed longer. Creating a positive employee experience may be the solution that fixes the labor shortage problem.
6 Top Employee Experience Management Goals
Employee experience management is one of the fastest-growing roles in the private and public sectors. More businesses are hiring EE managers to drill down into weak areas and optimize processes. The hope is to keep workers employed longer and boost employee satisfaction levels.
This is especially critical in the restaurant industry, where low-profit margins and high turnover are common. Engaged employees are more productive, more efficient, and stay employed longer. Here are the 6 top goals of employee experience management.
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1. Employee Experience Management Goals Optimize Communication
An employee experience platform broadens typical Human Resources goals. It incorporates all of the interactions that workers have throughout the employee journey. One consequence of EE management is the evolution of internal communications. IC was mostly relegated to HR but is now a responsibility of EE managers. Their goals are to engage human capital, keep employees around longer, and turn workers into brand ambassadors.
Internal communications play a critical role in these objectives. Strong internal communications encourage collaboration, build engagement strategies, and create a good company culture. The EE manager seeks to manage these various sectors of internal communications to ensure workers are informed, engaged, and knowledgeable.
Every owner should ask themselves what the core values are that drive the restaurant. EX managers are responsible for aligning these core values with the company culture. They must ensure the existing core values are relevant in today's business environment.
Employee experience managers should also define the mission and the vision. Moreover, they need to decide how to explain these elements to customers and employees. Clearly outlining these values will help build a positive company culture. If implemented effectively, the employee journey will be more positive from start to finish.
3. Employee Experience Management Goals Translate Data into Insight
Knowledge is power. And nothing provides more knowledge and insight than real-time data. Workplace analytics tools are changing how Human Resources operate. With key metrics embedded into analytics tools, EX managers can track aspects of the employee journey. Collecting data that describes workers inside the restaurant will help this cause.
EX managers aim to match employee preferences with the restaurant's overarching goals. An employee experience platform generates data-driven reports that help drill down into employee engagement. This can help restaurant owners pinpoint problem areas, such as scheduling bottlenecks or inventory shortages. EX managers and owners can work together to resolve these issues and create better strategies moving forward.
4. Employee Experience Management Goals Scale the Worker Experience
For small restaurants, it's not difficult for workers to feel appreciative of the core values, mission, and team members. Yet it's harder for larger restaurants to make sure all workers have a voice and feel appreciated. Everyone wants to work at a place where there is room for advancement and growth. If there are limited feedback channels and tools, it's harder to optimize the employee experience. Employee experience management focuses on how well a restaurant prioritizes these channels and tools.
5. Employee Experience Management Goals Reach the Next Generation
There are a growing number of millennials and Generation Z workers in the restaurant industry. These younger team members have different expectations than Boomers or Generation Xers. Many restaurants are redefining core values and objectives to align with these expectations. Younger employees expect digital workplaces and new technologies that streamline processes. Restaurants need to prioritize investments in these tools to help bridge the generational gap.
The biggest responsibility of employee experience managers is to communicate the restaurant's brand. The goal is to implement best practices that organically promote brand awareness. With a positive employee journey, employees are inspired to become brand advocates.
They can tell everyone about their workplace, what they offer, and why they like it. This attracts potential customers and influences others to apply for open positions. On the flip side, a negative employee journey discourages new hires and impacts the onboarding experience. With online reviews and social media chatter, improving a restaurant's brand is now critical.
Key Takeaways for Employee Experience Management
In conclusion, here are the 6 goals for employee experience management -
Employee experience managers seek to enhance internal communications and establish and maintain workplace culture.
Employee experience managers want to translate data insight into actionable insights.
Employee experience managers seek to scale the worker experience and improve the employee journey.
Employee experience managers want to reach the next generation and improve the restaurant's brand.